Put simply, the world is changing, our customers are changing and so are we.
Since 1919, Bentley has defined luxury grand touring. Looking towards the future, our vision is clear – we will offer extraordinary journeys - and our mission will be to inspire our customers with a magical fusion of craftsmanship, innovation and sustainability.
Through Beyond100 we will deliver a paradigm shift in every aspect of our operations. This holistic programme incorporates every aspect of our business, and in the next decade it will transform us into a values-led, end-to-end carbon neutral luxury brand. By reimagining our future products and focusing on social sustainability and we will become the most sustainable luxury car brand.
Our end goal is to go even further. We aim to go beyond off-setting and create long term positive impact through investment in projects that are climate positive.
We believe these aspirations go further than any other luxury automotive brand – and will ensure that by the end of this decade Bentley will have transformed from a 100 year old luxury car company to the most ethical and sustainable automotive brand on the planet.
It will be a journey. This is not something that can happen overnight and there are many challenges that we will need to overcome. But our commitment and strategy is clear:
- We will offer a hybrid variant of each of our current model lines by 2023.
- We will offer the first fully electric Bentley by 2025.
- By 2026 we will also have transformed to offer only hybrid or fully electric models
- And by the end of the decade – 2030 - we will take this one step further, becoming a fully electric car company, offering only battery electric vehicles as part of our range.